An interview with Flat Ebbe


Strawberry Singh suggested that we should share our thoughts about second life with you. Thank you for taking time out from your busy schedule. I hope you are comfortable talking at our office here in Brocade.

Interview with flat Ebbe_004 cropped

Since you are still new to Second Life, I would like to take this opportunity to explain my perspective of why most people who are in SL for more than a look around stay.

Whether we see SL as therapy, fantasy, business or entertainment; we are almost universally fulfilling in a virtual sense what we can’t or won’t in RL. The graphic artist who sits under-appreciated in cubical all week gets to express themselves and perhaps make some money. The frustrated business person who will never make it beyond lower management can prove themselves as a land baron or marketing executive. The socially challenged often find that they blossom in SL. Those who long, from a stuffy apartment, for a home of their own can build castles, or live on a tropical island. Yes, for some it is about the sex they would rather be having in RL. I could go on and on – - .

There has been much made of the new user experience and how SL is hard to learn. More to the point, people need more information about what Second Life is! Much more needs to be done with advertising and publicity to overcome the tawdry reputation we have gotten due to Linden Lab’s lazy PR. You need to be asking who stays in SL, not for a day or two but for months; these are the people who keep the SL economy going, and who are most likely to move beyond the most basic accounts. It is a hard nut to crack, I know. A positive attitude and PR promoting the best aspects of SL will go a long way.

Thank you for coming Ebbe, you are a very good listener.

Some of the best lessons are learned from past mistakes. The error of the past is the wisdom of the future.”Dale Turner

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Filed under Advertising SL, Blogger Challange / Meme, Linden Lab, Newbies

Firestorm Viewer Update!


Firestorm 4.6.1 is available for download! I have been using the 64bit version for over a week with no problems.

There is a warning about the download: “New untested download server! Results may vary! We are using a new server for our downloads and we do not know how well it will perform. Please be patient if your download is slow and know that we are monitoring things.” I strongly recommend checking the sumcheck to be sure it did not get corrupted in the download process. Also be patient and perhaps download in a few days and/or in the wee hours of the morning.

As always, do a clean install!

 

“I love it when a plan comes together!Hannibal; The A-Team

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Filed under Veiwers and tech stuff

Welcome Ebbe Linden , an open letter to the CEO


We are glad to have you aboard! It is encouraging to see that you have a little experience in our world. If you would allow me to presume to make some suggestions:

1- Take a long walk on the Mainland, a good place to start is in Emmelia. To your west is Route 2, the long way around the outside edge of Heterocera (lots of interesting seaside builds, but a long walk). To the north is Route 3, a shorter walk around the outer edge of the mountains. I suggest the Mainland because you will get a truer impression of SL from a resident perspective. Some of what you see will look crude, much will be assembled from purchased parts, but in all cases this is an expression of someone’s second life. Also worth noting, on the Mainland we are mostly tier-paying premium accounts, we typically do not pay rent to a middleman. Consider as you walk why we are here; one way of looking at it is wish fulfillment, the person in a cramped apartment owns a castle, the person who works in a cubicle farm fulfilling someone else’s wishes creates content with their own vision, the frustrated but talented businessperson operates a store, etc. At the end of your walk, no matter which route you choose you will find the SL Railroad, which is an adventure of another color :)

2- Consider please that the very name Ebbe Linden extends to you a huge privilege. Newbies today do not get the opportunity to have a last name. As a result we see the kind of strained names seen in gaming environments instead of the more community friendly first/last name those of us “of a certain age” consider normal. As anticipated when this policy first rolled out, there is still an us-and-them division that sometimes shows itself. SLers are very tolerant, we learn to be quickly, but who wants to be “tolerated” because of the accident of when they were born.

3- Communication — you are probably tired of hearing this by now, but it needs attention and only you can force the issue. In my previous post I suggested email be better used. This would best be accomplished if it was an attractive headline and a picture type thing that lead to a monthly LL magazine. If professionally done this would be just the thing to project a positive image both to those active now and to those who are inactive. Google would also direct the curious to current and well presented information.

3a- Social media — all well and good for discussion, chat and rumor but please keep the post at the official blog ahead of the gossip. Get that message out to the whole team too (although it has not been an issue lately).

4- Technology; the last round of improvements was quite ambitious, it will probably take 1 ½ to 2 years to fully complete so pace things a bit. There is no rush to start something new just for the sake of it. We, the customers, have always said we would rather have things working well than the confusion of too many new features at once.

We are on your side Ebbe, don’t forget to tap into our skills and experience, there are some things we are just better at than LL.

Illegitimi non carborundum

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Filed under Linden Lab, Second Life Community, Second Life Development, SL History

EbbeCEO.Resident


Linden Lab has announced a new CEO! Ebbe Altberg doesn’t start work until Monday, Feb. 10 so take it easy on him!

I have read a lot of comments in other forums and blogs to the effect that he really has to improve communication. While there is room for improvement, I really do not need to hear from the CEO more than a couple of times a year, broad statements about direction and philosophy are appropriate from the person whose job is the overall management of the business that is Linden Lab. We have gotten a steady stream of rather detailed information from the lead developers via the user group meetings, mostly passed to us by various bloggers. That this method of communication limits feedback is, I believe, intentional, the Lindens do not want to spend time fishing through comments from kibitzers and wackadoodles to find the constructive comments. They do, however read the most significant blogs.

I will suggest one form of communication LL is greatly under utilizing. A monthly email newsletter would get significant information to every resident, active and inactive. From Ebbe, a travelogue of places he has visited in SL, that alone would give us an ongoing assurance that he is trying to understand SL. From the various developers, a getting-to-know-us and what we are doing article revolving through the various departments would not only help keep people informed, but humanize what often seems like a distant ivory tower. From Torley, a did-you-know about some little appreciated point from one of his tutorials. A newsletter would have the advantage from LL’s point of view of being one way, so no inconvenient back-chatter.

Ebbe should NOT get the name Ebbe Linden! He is a newbie and as such is Ebbe(insert postscript) Resident! He can put whatever he wants in his display name. Of course he could change that policy. Hint – hint – hint.

The recent problems with the TOS can easily be fixed simply by incorporating the semi-official reassurances into the TOS so that they are “official”. This would be a big relief to the content creators, especially those who pay real world money for textures (many of those textures are not allowed for use in SL due to the most recent TOS)

Ebbe, you may wonder why I am so concerned with confidence building measures. When most people talk about communication what they want is reassurance that their world will be around into the foreseeable future. This confidence is important to you because the residents/customers/users ARE Second Life, Linden Lab merely provides the platform. You will quickly discover this in your explorations of our world.

Finally, Ebbe, I wish you good luck in your new job. Keep your eyes, ears and mind open. Don’t let the wackadoodles and doom-sayers discourage you.

Illegitimi non carborundum

 

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Filed under Linden Lab, Second Life Community

Cry ‘Havoc!’, and let slip the Wackadoodles!


 

The blogs are full of the news that Rod Humble has “moved on” from Second Life. I first saw it at New World Notes.

Remain calm. Take a deep breath. We have been through this before. Don’t believe the rumors, the sky in not falling!

Linden lab will eventually let us know what is happening and what their plans are.

“Cry ‘Havoc!’, and let slip the dogs of war” William Shakespeare’s Julius Caesar

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Filed under Linden Lab, Second Life Community, Second Life Development

My Window on the World


A while back I suggested a topic for Strawberry Singh’s weekly meme at her blog. With many of us using third party viewers and with all of the different adjustment possible, especially with Firestorm, it should be interesting to share how we see the world, how we arrange our viewers. Strawberry posted the suggestion at her blog.

My View:

2014 01 19 for Strawberry's meme text blur

I captured this with the Windows snipping tool.

Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clark

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Filed under Blogger Challange / Meme, Veiwers and tech stuff

Why moving a shop to Marketplace ‘hurts’ the SL economy.


 

Pussycat Catnap has a post that expresses some of my misgivings over Marketplace very well.

Why moving a shop to Marketplace ‘hurts’ the SL economy..

I try my best to shop in-world whenever possible. Often I will do without rather than buy sight unseen on Marketplace.

The only use I really have for Marketplace is as a product index, not a perfect one by any means, but way better than in world search.

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Filed under Marketplace, Second Life Community