This is something I have advocated for YEARS.
Hopefully LL is finally listening.
Inara’s point, near the end, is especially important. We may buy SL merchandise for personal gratification but in the end it will start conversations in RL — how can that do anything but benefit SL/LL?
Marketing Second Life is something we all have an opinion about, and as such, Linden Lab has often taken a far amount of flak from users on the subject. I’m as guilty as anyone in this; in the past I’ve been particularly verbose on the subject through posts in this blog such as Business, Collaboration and Creative Growth, Tell me a story: marketing Second Life, and Advertising SL: the machinima effect (the latter of which has been somewhat overtaken by the Lab recognising the power of Draxtor Despres’ The Drax Files; World Makers series.
However, there is another potential marketing strategy the Lab is missing, something which was recently brought home by by a segment of The Drax Files Radio Hour.
During a visit to the Lab’s HQ for the show, Drax had a chat with Shaman and Kona Linden, both of whom were holding items of merchandise available to…
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