Strawberry Singh suggested that we should share our thoughts about second life with you. Thank you for taking time out from your busy schedule. I hope you are comfortable talking at our office here in Brocade.
Since you are still new to Second Life, I would like to take this opportunity to explain my perspective of why most people who are in SL for more than a look around stay.
Whether we see SL as therapy, fantasy, business or entertainment; we are almost universally fulfilling in a virtual sense what we can’t or won’t in RL. The graphic artist who sits under-appreciated in cubical all week gets to express themselves and perhaps make some money. The frustrated business person who will never make it beyond lower management can prove themselves as a land baron or marketing executive. The socially challenged often find that they blossom in SL. Those who long, from a stuffy apartment, for a home of their own can build castles, or live on a tropical island. Yes, for some it is about the sex they would rather be having in RL. I could go on and on – – .
There has been much made of the new user experience and how SL is hard to learn. More to the point, people need more information about what Second Life is! Much more needs to be done with advertising and publicity to overcome the tawdry reputation we have gotten due to Linden Lab’s lazy PR. You need to be asking who stays in SL, not for a day or two but for months; these are the people who keep the SL economy going, and who are most likely to move beyond the most basic accounts. It is a hard nut to crack, I know. A positive attitude and PR promoting the best aspects of SL will go a long way.
Thank you for coming Ebbe, you are a very good listener.
“Some of the best lessons are learned from past mistakes. The error of the past is the wisdom of the future.”Dale Turner